While perusing the LogoDesignLove blog, the photo of Katona Jozsef Theatre’s design element instantly caught my attention. I love bright, clean, simple designs. The theatre’s business cards, papers and envelopes are all stark white with red quotation marks in the corners. My favorite color is red, and I loved how they paired such a brilliant, energizing color with the clean whiteness. Also, I think I was attracted to the quotation mark motif because I love quotes and book passages. I admired the photo amongst all the others, yet I had to click on it to learn more after reading its caption, which tells its audience that the quotation marks are designed after theatre masks. I did not see it on first glance, and I do not know if I would have noticed if I had not read that. However, this subtlety balances out the pop of color so that nothing screams at the viewer in a bad, glaringly obvious way. The theatre mask design has a clear connection to the company, yet the quotation marks might throw off many viewers. I believe they chose quotation marks to show that all these words - from the magazine article to the company letter to the theatre’s title on a business card - are mere snippets of its entirety, a small look at its whole being. One may even go so far as to say that the quotation marks can be metaphorically placed around each performance of the theatre, since one performance is just one small part of the millions of performances out there. The actors can only show us one slice of life each night. It may not create an impossible, all-encompassing “book” on theatre, but it makes for a damn good quote.
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